So you think Blogging is for kids?

I have several clients for whom I have built websites. I have actively encouraged all of them to include a BLOG in the mix to promote their businesses and some actually have. Others seem to ‘believe’ that Blogging is NOT worth the effort required… which in almost every case is so totally incorrect!

In reading a recent post on Technorati’s website, they report on just how many people in the world actually have, read and or write in, on or for blogs. It’s an AMAZING number of people who are involved. See the link at the end of this article for the report.
Why do you imagine there are so many Bloggers out there in the Blogosphere? For one reason… Blogging is so EASY to do! Just log in, key your information in and click the publish link. Images can easily be included, advertising is simplified and profits rise!

So, why not Blog? It must be that it’s just so easy that it’s not believable. Well, “Sorry Charlie!” You better get on the bus or you’ll be left behind by all those who ARE blogging actively.

For those who blog actively, customers are ‘kept informed’ of any changes to your product line… be that price changes, inventory changes, or specials you may run. If you are having an upcoming event, you can include pictures of PAST events to remind your base of how much fun they had the LAST time… and speculate on how much more fun it will be this time.

Do you have a digital camera? If not, you’re really missing a HUGE opportunity to add simple graphics to your blog. It only takes a few minutes of instruction to learn now to include images in your blog and make them look Professional! And if you really want to get with the “Now Generation” and step your advertising up to the NEXT level, pick up a little FLIP Video Camera and video your next event. This way, you can let your Blog readers SEE & HEAR what goes on at YOUR place of business. Last time I checked, a Flip Video Camera was less than $200 US and making a video with it is simpler than you could imagine. With the software that is already IN the camera, you can upload your video to YouTube and then send everyone there to see it! And with a link to that video on your blog… they can see it on your blog as well. It’s a Win-Win situation for you!

For more on Flip Video cameras, click HERE.

In summary, if you’re not Blogging your fingers to the bone, you’re missing a HUGE opportunity to communicate with your customer base. This is just ONE of many ways that you can communicate with them. Since they may not actually go READ your blog posts every day… how do you let them know when you have a post that they SHOULD go read? Have you checked out Twitter or any of the other Social Marketing programs? If not, come back and check out more posts that will be coming on these programs…

Oh yes, here’s that link from Technorati. Check it out!
Dave

aka: TrafficMechanic
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