Six Psychological Sales Triggers

By using these Six Psychological Sales Triggers in every ad, sales letter and website… you quickly get people to gothrough the three steps of what?

Know you, Like you, Trust you.

Now, what are the Six Psychological Triggers?

1. Liking
2. Commitment
3. Consistent Behavior
4. Reciprocation
5. Social Proof
6. Scarcity

Sales people used maybe one or two of these things when they do sales presentations. And that got me thinking, you know, if you use one or two of these things together and it did so well, what would happen if you put all six of them together? And you know, when I started doing that, it was terrific. Because I was hitting more and more emotional, psychological buttons when I would talk to people or write them a letter.

Now, you can do this very, very, quickly. You can do it over a 90 minute talk, you can do it in a three minute video, you can do it on a post card. You can establish all six of these things in real short order. And the way I suggest you to start trying to do it, is when you write emails to people, have a little index card and write those six things on there, in that order, and see if you can cover all those basis in some way, in little emails that you send out.

I mean person emails. Don’t try it on your business people yet, but just get in the habit of using them. Say I went to a conference this weekend with America’s number one home inspector, business and marketing expert, Ken Compton.

Now when you’re telling a buddy about this, what did you just do? You just established Ken Compton, pretty high and mighty in the field of home inspection, didn’t you? To your friend. Not only is he really brilliant in that way, but he’s one of the most likable guys you’ll ever meet. Did I hit number two?

Okay, he taught us step by step by step how to better run our business and market our business, so that we could make more money in less time than we’ve ever done before. Ken was so cool that I asked him, or Ken was so good that I asked him, do you have anything that I can share with my buddies back home that would clue them in on what a great group this is? And he allowed me to give you this CD. He is already got over (fill in the blank) 100 members, and they’re growing at about 27% per month across America. I understand that he and a fellow named Joe are going to do a USA tour for home inspectors, but I also understand they have very limited seating in their upcoming presentations and workshops that they’re doing. So after you listen to that CD, I know there’s a website address that you can go to, and sign up. And I really recommend that you take advantage of this, just like I did.

Now, did I hit all six of those things? Yeah. Now, if I could respond to that real quick, and that was how many paragraphs if I wrote it? Maybe three or four? Now, if somebody talked to you in that way, and they knew you were here this weekend, would that have an influence on what they do with that CD? Yeah, I think so. Now, could you craft something better than what I just said off the top of my head? I think you could. I think I could, anyway. But that’s the basis. You see how you can run quickly through those six things, and really establish a pretty good story …

This is the text version of a presenation given by Mark Hendricks who, through the years, mentored so many struggling marketers.

If you would like to see and hear this particular presentation
, click HERE to download the video. Make sure your sound is on and turned up!

David Perkins is a Webmaster and Network Marketer
who sought out Mark Hendricks as a mentor.
Visit David’s site at

How’s Your Network Marketing Business Building Coming Along?

O.K! So you’re in Network Marketing… and let’s assume that you’ve just paid your enrollment fee and you’re all fired up to make your first Million Dollars. Now What?  Did your sponsor tell you to make a list of everyone you know and then call them up and get them in your business?  Not so fast!!!

My first question to you would be… How do you handle REJECTION?

Some people simply do not hear the word NO and they go right on like nothing ever happened… and they’re the “Exception to the Rule!”

The average person hears a few NO’s and they roll up their mat and go home to lick their wounds. Many networkers have simply quit, even after paying a hefty entry fee to a MLM program, just because a small number of people told them NO.

So, instead of starting out in this manner… how about approaching your “contacting method” in a different manner so that you simply don’t have to experience this rejection?  As a matter of fact, what if we could make it so that you could win, even if the people you share your offer with tell you NO? A situation like that can be created and, if you’ll stick with me for a few minutes, you’ll see exactly how to do that.

What would you say if you were offered a method that would get people contacting you and asking to get into YOUR business? Would something like that work for you?  If it would, then you’re in luck as that’s exactly what this short article is about.

I love studying people and I came across a fellow network marketer that failed repeatedly to get his networking business going until he took the advice of a mentor that shared one tidbit that has made him wealthy! Please note that I’m not claiming to be a genius or YOUR mentor here… I’m just sharing what I’ve come across and hopefully it will make your path to success a little (and maybe a LOT) easier.

So what is the secret?  Actually there isn’t one! The whole idea is so totally simple that anyone could have come up with it. I discovered this concept in a program entitled “Magnetic Sponsoring” which offers you a process that you can adopt to begin writing and speaking in ways that motivate people to want to do what YOU’RE doing and to do it with YOU! The entire Magnetic Sponsoring course is relatively inexpensive and don’t let the low price put you off… the content is worth MANY times the price.

Now, what’s in the course? First you’re exposed to Attraction Marketing and you’re educated on some facts that your Network Marketing sponsor will NEVER tell you… and that’s because they probably have “No Clue!”  You’re introduced to the concept of Magnetic Sponsoring, How to find the BEST Prospects for YOUR business, the Psychology of Magnetic Sponsoring and probably one of the MOST important concepts (in my mind) is how to Position Yourself As An EXPERT in your niche so that You Can Attract Leads TO YOU!

And then, equally important… you’ll learn how to get paid, even when your leads say NO to your primary business offer.

So, are you interested?  I thought you might be. This program is authored by Mike Dillard, a multi-millionaire, who built his fortunes using the tips and techniques taught in this course. If he can do it… so can you!  Get a copy today and start putting the content into practice.  To get your copy, CLICK HERE.

David Perkins
Frederick, Maryland