It’s obvious that you have some Social Media skills or you wouldn’t be reading this article on Social Media or my blog.
Let’s talk about your PROFILE. Yes, your LinkedIn Profile. Do you have a professionally done photograph? Many do. So many of the people I see on LinkedIn use a selfie and that does not serve you well if you’re trying to make a true Professional impression on anyone.
How about your banner? Do you have one? Many who read this only have the blue background with the sparkles all over it. It’s highly recommended that you have your banner professionally done as well. There are people on Fiverr.com who will make you an awesome banner (and also one for you blog and website if you wish) for around $20 or so. This will give your visitors a much better impression of you.
Now… About YOU? And why you’re here on LinkedIn. Why ARE you here? To further you business? I suspect many are here on Social Media to promote some product or service that they offer.
My short discussion here will be about that part… your offer. And… do you really want to do that here? Did that last statement raise the hair on the back of your neck? After all, that’s what your mentor (or upline) told you to do, right?
Well… let me share a little secret. Research shows that it is far more effective to compose an article and talk about how you are using a product that is doing XYZ for you. How you used to suffer or how you were overweight and now this product is making you feel so much better.
And instead of plastering pictures of your product on the page, instead, tell your readers to drop you a comment if they’d like to know more about it. That way, you establish a connection you didn’t have and you can go off the page to messenger or even email or phone to connect with your reader. Let them choose which way to connect. Just do it!
Again, Research shows that this method is so much more effective. It’s the “curiosity” approach.
If you’d like to know more about this method and how to REALLY make YOUR Profile shine, connect with me and I’ll get back to you with that info.
David Perkins writes from…
Historic Frederick, Maryland