Archive for September, 2007

How To Find A Profitable Market

Friday, September 28th, 2007

The common mistake committed by most novice online businessmen is coming up with a product without determining a hungry market. Why is this dangerous? Because the product might not cater to a certain demand. Without demand, no one would buy the said product, and such would surely be disastrous for any business.

So the first lesson in any internet marketing course should be about finding profitable markets.

Now, despite how intimidating this subject may sound, it’s actually quite easy to pull off. All you need is an idea. Yes, like one of those eureka moments. This idea can come to you at any time… while watching a movie, for example. Or while reading the morning papers. Or while viewing the billboards by the road your way to drop off the kids at school. This idea may also be inspired by your current or previous profession, or a passion you nurtured when you were still enrolled as a student.

It is always advisable to carry a small notebook with you, so that whenever these ideas pop up, you could write them down so that they won’t have to fade from memory. If you have a personal digital assistant (PDA) or a small digital recorder, the better it would be for you.

So how would you know if the idea that enters your mind is the right one to build a business for?

This wouldn’t be difficult to figure out. Surely, an idea would entail thoughts of various possibilities you do with the same. An idea about dog grooming can make you think of a dog grooming service, for example. Or an idea about pest control can make you think of a do-it-yourself pest control eBook.

Once you have an idea, it’s time to determine its profitability. For this, you would have to use the tools found at:

www.wordtracker.com Or… www.nichebot.com

Simply type in the idea you have in mind, and press the submit button. You will then be presented with a list of keywords and key phrases that are related to the subject you have entered. Each keyword or key phrase would have an indication of the number of searches that they have gathered from internet users. The number of searches made for a particular keyword or key phrase is a good barometer of the demand for the same.

Naturally, you would want a keyword or key phrase that has gathered many searches, right?

This shouldn’t be the case. Demand is just half the battle. You would also need to determine the number of competition you would have for that particular market. To do this, you just have to run a search using the particular keyword or key phrase you have selected. Look at the number of web pages catering to the said subject. If this number is less than the number of searches made for the same, then you have a profitable idea indeed!

Let’s illustrate.

For example, we’ll say that your idea is about “dog grooming.” So you use the tools mentioned above, and type in the phrase “dog grooming.”

You’d immediately get some keywords or key phrases like “shih tzu dog grooming” or “dog grooming cases.” The searches for these terms are greater in number than the web pages catering to them. As such, you could consider them as highly profitable markets. These markets are what many people call as niches. Finding a niche is the first integral step in making money online.

Once a niche is determined, focus on it. If you’re not familiar with the subject, do some research. Build a website that would provide accurate and educational information about the topic. Employ marketing strategies to give it the exposure it deserves.

It all starts with finding a niche. The sooner you discover one, the sooner you will realize the many promises that the online world can offer.

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This article is another in our series of articles dedicated to you,
the marketers that make the internet such a great place to work!
Dave Perkins writes from his home in Frederick, Maryland.
Visit his online store at: www.TheCrazedCollector.com
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Getting Targeted Traffic to YOUR Website or Blog

Wednesday, September 26th, 2007

If you’re like most people who run an online business, you know that Targeted Traffic is essential to your very existence. How you get that traffic is the source of volumes of eBooks, reports, paperbacks and hardback books… plus tons of tip sheets and programs for sale that promise to bring you tons of Targeted Traffic. Do these methods work??? Well, Yes and No.

Many of the methods to get Targeted Traffic to your pages work for the person who gave or sold you the information… and sometimes they work for you. When the creator of the method actually shares ALL of the “how-to” information… these methods usually work and sometimes they work really well. That is… until everybody else starts doing the same thing and the novelty and usefulness wears off!

So, those of us who want Targeted Traffic are always on the lookout for the latest method and often we’re found… jumping from program to program. Almost as if we were on a Pogo Stick, bouncing down the street! And having poor to worse results. So, how do we fix that?

It’s my thought that you really need to find a GOOD system and just work it! Work it on a consistent basis… and actually work at improving it if that is possible. Can you expand on it? Make it more effective? More efficient?

Many of the Targeted Traffic programs are “Time Intensive” and in today’s world, almost nobody has any TIME to waste… so we’re “On The Hunt” for time saving programs that will actually send us Targeted Traffic.

Have you found any lately? If not, we’d suggest that you should check the sidebar of this Blog for the BlogRush widget and click the tab at the bottom to get yours today! Why? Targeted Traffic, that’s why! BlogRush is a creation of John Reese. If you know who HE is… then I don’t need to give you ANY sales pitch! None…

On the other hand, if you are not familiar with John Reese, he’s somewhat of a Genius at getting Targeted Traffic to websites. Join BlogRush Today! Put the widget on YOUR blog and watch your traffic increase quickly. Are you afraid that you won’t be able to do the coding that puts this widget on your blog? Look… I’m no “Geek” and I figured it out! There are video tutorials and all kinds of helps and tips on how to do these things right on the site. And… if all else fails, you can email me and I’ll help you get it done! How about that for an offer?

So, GO NOW and click the tab at the bottom of the BlogRush widget and get started!

More info, regarding late breaking developments can be found HERE.

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How To Discover Hot Products You Could Sell On eBay

Friday, September 21st, 2007

If you have decided to earn some serious cash from the number one auction site in the World Wide Web, then you will have to know what sells well. Indeed, eBay may be visited by millions of people per day, but with thousands of auctions going on at any given time, it would be hard to generate great interest on your products if the market isn’t really hot for them. The result can be quite catastrophic. You might end up paying mounted fees without realizing any profit, since no one would bid on your auctions.

So how do you know what products would be the hottest sellers on eBay? Here are some tips you could employ.

· Offline research. Determining what sells well is a matter of studying the general market. This entails research. Check out your local newspapers. Which products are being aggressively advertised by two or more companies? Chances are, there is a bustling market for them. Check out the classifieds as well. Which products are being sold the most? Also, there is often a “looking for” or “LF” section in the said classified. What are the advertisers looking for exactly? How large is the demand for such products? Your inspiration to determine what to sell should not be limited to what you already know. Consult with established resources to help you come up with great ideas.

· Using eBay Tools. Your eBay seller account should also provide for you a way to know the website’s most popular auctions. This should give you an idea about what sells well, and how much they are going for. Simply visit the Seller Central area for a rundown of the day’s top auctions, and try to view the same with a critical mind. Determine if the demand is really huge, or if the price is responsible for pushing the demand to the limit. If the latter, determine as well if you’ll be able to compete with the said price.

· Online research. The internet is a humongous resource center for your market research campaign. There are many tools that you could find in this intricate network, both free and paid, that could help you discover what any market is really looking for. Try www.nichebot.com for example and type in any subject that comes to mind. On the results page, view the number of times the subject and its related inquiries were searched for. This should give you an idea about how popular the subject really is. From there, you could come up with relevant products to help you cater to the demand in the aforementioned market. Another alternative, which is more convenient for your purposes, would be www.andale.com . This is a paid service that would deliver a list of hot selling items at eBay, as well as some tips on when to start your auction and how to proceed with the same.

· Keep in touch with the times. Generally speaking, what is popular in the real world should be popular on eBay as well. Merchandise for the latest movies often become highly sellable items in this auction site. Billboard chart toppers are also in high demand.

· Speculate. Interested with the latest developments in technology? Familiar with the upcoming releases of your favorite companies? You could play the speculation game, and plan before these items are even released. You could easily determine the demand for them by employing the steps we have enumerated above. Additionally, you would also want to keep abreast with subjects that are enjoying a renaissance of sorts. Culture, after all, comes around in circles. What were popular some decades ago would become collector’s items eventually. It’s just a matter of knowing when the resurgence would be experienced.

Please visit Dave’s eBay Store!

And please take your FREE copy of this eBay Sellers Guide by a Noted eBay author and Power Seller, Terry Gibbs.

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This article is another in our series of articles dedicated to you,
the marketers that make the internet such a great place to work!
Dave Perkins writes from his home in Frederick, Maryland.
Visit his online store at: www.TheCrazedCollector.com

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How To Choose The Best Online MLM Program

Friday, September 7th, 2007

Multi-Level Marketing (MLM) programs can promise amazing income streams for anyone who would decide to join their ranks. These MLM programs have become very popular earning opportunities in recent years, given the success they could share for their enrollees. With the advent of online MLM companies, the industry has flourished even further. Nowadays, countless people can earn through their MLM efforts from the comforts of their own homes.

But first thing’s first. To be able to make the most out of an online MLM campaign, you must first enroll with the right MLM program. Here are 7 tips to help you find the MLM program that would work best for you.

1. Determine the credibility of the online program you wish to join. Is it a reputable company with years of experience tucked under its belt? You wouldn’t want to work hard for an entity that would later on turn out to be a scam, right? Due diligence is the key. Do your research before signing up. All the information you need is right in front of you, and all you need to do is to turn the pages.

2. How sellable are the MLM program’s products? Indeed, you’d act as a representative of the program, and you’d be its direct agent. You could master and employ all the marketing tactics in the world, but if the program’s products are hardly sellable, you won’t be able to realize some profit from the same. You have to choose a program that sells proven products for a proven market.

3. How much is the selling point for the MLM program’s products? You would want a price range that is accessible for many people. Success with MLM programs does not merely depend on the number of sales you will be able to get, but also the number of recruits you’d be able to invite. The latter is more important for you, in the long run, as they’d become members of your down line from whom you could derive some residual income.

4. Do you believe in the MLM program’s products? Donald Trump said in his book, “The Art Of The Deal“, that you have to believe in your own products if you hope to sell them. Your belief in your own goods would show with in you will market the same. If your prospects would find you lacking in confidence with your products, then the deal is as good as dead. As an affiliate of the MLM program, the manufacturer’s products will be your products as well. If you wish to sell them efficiently, you’d have to believe in them from the get go.

5. How competitive is the market that the MLM program is catering to? A hungry market would be best for your MLM endeavors. It’s the law of supply and demand at work.

6. How deep is the tier system for the MLM program? Eventually, with some solid efforts invested, you’d be able to earn some residual income from the MLM program through the down line you will be able to establish. You could earn some commissions from the sales that the members of your down line would be able to effectuate. Usually, this goes down up to the third tier, meaning, you could earn from the sales generated by the members of the down line of the members of your down line. But the deeper the tier system is, the more profitable the MLM program can be for you.

7. How much is the commission rate being offered? Instinctively, you’d want to determine this before anything else. I’d suggest against it. Your commission rate should not be the sole factor that would aid your decision. An MLM program may offer astronomic commission rates, but if the other factors are non-existent (i.e. highly sellable products, a hungry market, etc.), you won’t be able to realize your profits.

A great online MLM program would score favorably in all of the tips we have enumerated in this article. When confronted with several choices, give yourself some time to study them, compared what you have learned above. Evaluate your options and choose the one that best complies with the factors we’ve discussed.

If you’re looking for a truly GREAT MLM program that includes “Giving Back to the Community” in it’s primary Mission Statement, then you’ll want to look HERE. (This link opens in a new page)

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This article is another in our series of articles dedicated to you,
the marketers that make the internet such a great place to work!
Dave Perkins writes from his home in Frederick, Maryland.
Visit his online store at: www.TheCrazedCollector.com
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