The History of the Exchanges

Traffic exchanges, start page exchanges, hit exchanges, click through programs...Whatever you may call them, they have been one of the most used forms of traffic generation online. Here's my 'unofficial' take on how things got started...

In the late 90's, it's the 'golden age' of the internet. The dot com boom is in full swing and everything online is looking great. A few online websites started popping up called Paid To Surf's. Essentially these programs paid you to view little browser windows that you would download onto your computer. Advertisers paid these companies for 'impressions' which the company turned around into payment for their members. You could earn as much as a dollar an hour using these little downloadable programs, not a lot of money, but multiply this by the number of people you referred to the paid to surf, and presto, you had yourself a nice little profit from just viewing advertisements.

More and more paid to surf programs started to come online and more and more people were promoting them to try to earn referrals. Remember, the more referrals you earned, the more money you could make. These webmasters needed more places to promote their new paid to surf programs, and they needed it quick.

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This article reprinted with the permission of the author: Jon Olson
who resides in Saskatoon, Saskatchewan, Canada. You can reach
Jon via email at: jon@ilovehits.com or by phone at: +1(306)374-6314
and you can also visit his Hit Exchange at: http://www.ilovehits.com