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Four Things ALL Articles Must Have

The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. Articles have become a key element in making a site work and earn a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site.

Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving your website high rankings in the search result pages. The higher a site ranks the bigger slice of the traffic flow pie he/she gets. With an increase in traffic flow, there are more profits and more potential for other income generating schemes as well.

But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.

Here are some tips to help and assist you in making your articles. Below you will read about four things all articles must have. These things are necessary for your articles to be successful and to make your site a profit earner... overflowing with traffic.

            Keywords and Keyword Phrases.

An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Traffic, Tax Lawyer, etc., etc.). It could be anything they want.

The Important thing is that you have an article that contains keywords that are relevant to your site. For example, if you maintain an auto parts site, you must have articles about cars and their parts. There are many tools available online that provide service to help a webmaster out when determining what keywords and keyword phrases are mostly sought out. You can use these tools to determine what keywords to use in your articles.

            Keyword Density

Now that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to “feel” their presence. Articles should at least have ten to fifteen percent of keyword density in the content for search engines to rank a site high in the search results. Getting a high rank is what articles can do best for a site.

Keyword density is the number of times a keyword or keyword phrase is used in an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.

            Good Article Content

Like what is stated above, you cannot just riddle an article with keywords. They must give support to good reading materials. Articles must be able to entertain people as well as provide factual information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.

People respond well to figures, facts and statistics. Include the best information you can find and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you they'll come to trust you and your products.

            Linking Articles

Last but not least. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. Include a resource box with a brief description of your site. It you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.



David Perkins is a Webmaster and Network Marketer
who writes from his home in Frederick, Maryland.
Visit his site at www.Daveylee.com




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